“I don’t care what people think about me.” I’ve heard this phrase many times and it always comes from a person who deeply cares what people thin about them, but doesn’t want to acknowledge it because they’ve recently been hurt by other people’s opinion. It makes sense, but we need to re-frame this thought.
Plan Your Content
If you’re considering adding a blog to your site, you’ll want to have a plan beforehand. Planning your blog will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of posts.
One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”
A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.
Categories and Tags
If you write about a variety of subjects, categories can help your readers find the posts that are most relevant to them. For instance, if you run a consulting business, you may want some of your posts to reflect work you’ve done with previous clients, while having other posts act as informational resources. In this particular case, you can set up 2 categories: one labeled Projects and another labeled Resources. You’d then place your posts in their respective categories.
Pages vs. Posts
If you’re new to WordPress you may be wondering what’s the big deal behind Pages and Posts. At first glance they appear to be one and the same: if you were to create either a new page or a new post you’d be presented with nearly identical interfaces and in many cases the public appearance of pages and posts will look the same.
Don’t let this fool you. There’s a very fundamental difference between the two and that difference is what makes CMSs, like WordPress, great platforms for integrating blogs with traditional websites.
Think about the kind of pages that make up a typical website. Most often you’ll see pages like “Home”, “About Us”, “Services”, “Contact Us”, etc. Within WordPress these are often treated as Pages; documents that have no particular regard for the time they were posted.
For example, when you visit the “About Us” page of your favorite company’s website you don’t expect the content to be very different from what was available there a week ago.